This is the new ANZ logo.
Which, every time I see it, evokes this…
Was Edvard Munch a customer? Did he have a small business loan? A term deposit? Perhaps he occasionally visited a branch. In any case, it’s clear why ANZ went to him for inspiration. It was so obviously time to replace this divisive, confusing, hateful bit of corporate signage that their customers had been railing against for years.
I seriously wonder if someone from MC Saatchi had an ANZ account and was out to sabotage them. Noone could, in good faith, design a logo so bad, could they? The internet also compares the new blobs to a pig and a birth canal. Charming.